Read the research, not the hype
Every article here is sourced. Where we cite a number, we name who measured it and link to where they published it.
Why AI agents are replacing search for buyers
Buyers are asking assistants to find and compare businesses instead of searching and scrolling. What that shift means and why it matters now.
What an AI agent sees when it visits your website
An AI agent doesn't browse your site the way a person does. What it can and can't perceive, and why the gap matters.
The cost of being invisible to AI
When an AI agent can't recommend your business, it recommends someone else — and the cost compounds quietly.
How buyers use ChatGPT and Perplexity to choose vendors
Buyers are shortlisting vendors through AI assistants before they ever visit a website. What that process actually looks like.
What is answer engine optimization (AEO)?
What AEO means, how it differs from ranking on a results page, and what it shares with SEO.
GEO vs SEO vs AEO: what changed
Three overlapping terms for optimizing visibility in search and AI answers, and where each one actually applies.
How ChatGPT chooses which sources to cite
What OpenAI has said about browsing and citations in ChatGPT, and what independent testing has found.
How Perplexity ranks and cites pages
How Perplexity retrieves, reranks and cites pages — what is officially documented and what researchers have measured.